About Us

Designed by
subcontractors.
Built by technologists.

Born on site. Built in code.

Explore Platform

Serious businesses need Four Pillars™

Control Efficiency Compliance Site Accounting

Construction

Technology

175+ years of combined experience

Where construction meets technology

"Construction productivity has been stagnant for decades, growing at only ~1% annually over the past 20 years, far below other sectors such as manufacturing."

McKinsey & Company

Beachhead Market

Starting with scaffolding

Baton launches first in scaffolding - one of the most operationally complex subcontractor trades. Labour-intensive, logistics-heavy, compliance-demanding and multi-stage. If it works here, it works everywhere.

Scaffolding Bricklaying Roofing Other Trades
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Our Founders

Why Baton Exists

Matthew Loddy
Industry Perspective

“After 35 years running scaffolding businesses, I kept seeing the same problems repeat themselves.

Labour, logistics, compliance and commercial control were being managed through spreadsheets, paper records, WhatsApp messages and disconnected tools.

Margins leaked away, risk and stress increased because there was never one system the business could trust.”

Matthew Loddy

Co-founder & Chief Product Officer

Simon Isaacs
Technology Perspective

“When Matthew walked me through how subcontractors actually run their businesses, one thing became obvious.

The construction industry had built software for developers, main contractors and designers -; but never for the subcontractor running the work.

The industry didn't need another app.”

It needed an operating system.

Simon Isaacs

Co-founder & Chief Commercial Officer

Our Mission

To give subcontractors the operational control their businesses have never had.

One system that connects site activity, operational workflows and commercial control into a single source of truth - turning real-world work into financial clarity.

Complete visibility of labour, plant, transport and margin across every job.

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Leadership

Built by people who've done the job

Baton’s leadership combines over 175 years of construction operations, commercial management and enterprise software delivery. This isn’t a team guessing - it’s a team that’s lived it.

175+ years combined
experience
6 senior leaders
one mission
3 disciplines
ops · tech · commercial

Founders & Business Development

Matthew Loddy
ML

Photo coming soon

35+

Years

Co-founder

Matthew Loddy

Chief Product Officer

35+ years building and running UK subcontractor businesses. Matthew is the operational heart of Baton - the reason every feature reflects how these businesses actually work, not how software companies assume they do.

Construction Scaffolding Operations Product
Simon Isaacs
SI

Photo coming soon

30+

Years

Co-founder

Simon Isaacs

Chief Commercial Officer

Serial entrepreneur with 30+ years scaling technology businesses. Chartered Accountant. Leads Baton's commercial strategy, investor engagement and growth model - bringing financial rigour to an industry that's always needed it.

Strategy SaaS & Scaling Commercial
Des Moore
DM

Photo coming soon

40+

Years

Des Moore

Chief Business Development Officer

40+ years at the top of the UK scaffolding industry. Grew TRAD Group to a £100m business as CEO. Former NASC President. Des brings the industry relationships, market credibility and sector knowledge that can't be manufactured.

Scaffolding & Access Industry Leadership Business Development

Technology & Commercial

Mahmoud Ibrahim
MI

Photo coming soon

20+

Years

Mahmoud Ibrahim

Chief Technical Officer

20+ years delivering complex, enterprise-grade software - including mission-critical government systems. Leads Baton's platform architecture with the rigour and discipline the industry has rarely seen applied to subcontractor software.

Platform Architecture Scalability Delivery
Amr Elgarhy
AE

Photo coming soon

20+

Years

Amr Elgarhy

Chief Information Officer

20+ years as a software engineer across multiple industries. Ranked in the top 2% of developers on Stack Overflow globally. Brings rare technical depth combined with the commercial awareness to know what actually needs to be built - and what doesn't.

Software Engineering Multi-sector Stack Overflow Top 2%
Chris Goddard
CG

Photo coming soon

30+

Years

Chris Goddard

Strategic Advisor

Technology executive with 30+ years building and scaling advanced platform businesses. A proven problem solver and team builder, Chris brings foresight, strategic depth and rare expertise in AI and machine learning to the Baton team - helping shape the intelligence layer that sits at the heart of Baton’s long-term vision.

Technology Leadership AI & Machine Learning Platform Scaling
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Our Story

Built from the inside of the industry

Baton didn't start in a tech lab. It started on live jobs, in site offices and in the commercial pressure that subcontractors face every day. The systems hadn't changed - so the people who knew the problems built the solution.

2023

Concept validated with operators

Early 2024

Platform build begins

Mid 2024

First live subcontractor pilots

Aug 2025

Featured in ScaffMag

Sept 2025

Public launch at Scaffex 25

Oct 2025

Closed beta begins

Apr 2026

Early Adopter programme launches

2026+

Intelligence layer & scaling

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In the Press

What the industry is saying

Baton's launch has been covered by the leading trade publications in scaffolding and construction. Here's a selection of articles and features.

ScaffMag

ScaffMag Articles

ScaffMag article screenshot
Published

New software aims to transform scaffolding business management

ScaffMag · August 2025

"A new platform built by people with decades of scaffolding experience aims to give subcontractors the tools to run their businesses with real operational control..."

Read full article
ScaffMag Issue 29 article
Published

The Baton Early Adopter Offer

ScaffMag Issue 29 · March 2026

"This offer is ideal for serious scaffolding contractors who are ready to take their businesses to the next level."

Read full issue
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Scaffex 25 September 2025 · NEC Birmingham

Baton's public launch at Scaffex 2025

Baton was launched publicly at the UK scaffolding industry's flagship event. The team demonstrated live platform functionality to contractors, hire companies and operators from across the sector.

100+

Stand visitors

Live

Platform demos

2

Days of exhibition

1st

Subcontractor-first platform at Scaffex

Matthew Loddy presenting Baton at Scaffex 2025

Matthew Loddy presenting Baton at Scaffex 2025

Baton demo zone at Scaffex 2025

Live demo zone

"The response at Scaffex was extraordinary. Contractors kept asking the same thing -; why has no one built this before?"

-; Simon Isaacs, Co-founder

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Get in Touch

Want to talk to the team?

Whether you're a subcontractor exploring the platform, a potential partner, or an investor - we'd like to hear from you.

Request a Demo

See Baton running live with your questions answered.

Email Us

General enquiries, partnerships, or press.

info@baton.build

Follow Us

Product updates, industry insights, and news.

LinkedIn
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Early Adopter Programme

Join the Early Adopter Programme

Work with Baton as it moves from beta into early adoption, with priority onboarding, influence on product direction, lifetime discount and preferential pricing.

→ Early Adopter Programme